{"id":2350,"date":"2025-11-20T11:45:10","date_gmt":"2025-11-20T09:45:10","guid":{"rendered":"https:\/\/staging.showpony.nl\/?post_type=case&#038;p=2350"},"modified":"2025-11-20T11:45:10","modified_gmt":"2025-11-20T09:45:10","slug":"jagermeister-brand-activations","status":"publish","type":"case","link":"https:\/\/showpony.nl\/en\/case\/jagermeister-brand-activations\/","title":{"rendered":"J\u00c4GERMEISTER BRAND ACTIVATIONS"},"content":{"rendered":"<h2 data-start=\"1073\" data-end=\"1090\">The challenge<\/h2>\n<p data-start=\"1091\" data-end=\"1352\">How do you ensure an iconic brand stays relevant every year in a crowded event landscape? By constantly innovating without losing the core. From nightlife to festival grounds, J\u00e4germeister always had to feel recognisable, surprising and personal.<\/p>\n<h2 data-start=\"1354\" data-end=\"1372\">The implementation<\/h2>\n<p data-start=\"1373\" data-end=\"1913\">Showpony developed and activated several signature formats. We designed the SAN award-winning Karaoke Booth, toured Dutch cities with City Attacks and made terraces and nightlife buzz with polaroids, chains and shots. At the same time, J\u00e4germeister FM travelled to the biggest festivals with its custom mobile podcast studio, where our team took care of hosting, atmosphere and the perfect serve of the Berlin Mule. From d\u00e9cor to production and outfits to crowd engagement, everything was on brand and fully executed by Showpony.<\/p>\n<h2 data-start=\"1915\" data-end=\"1933\">The result<\/h2>\n<p data-start=\"1934\" data-end=\"2239\">J\u00e4germeister was not only seen, but experienced. The activations attracted crowds, created recognisable moments and built a lasting fan base in nightlife and festival culture. A long-term collaboration that proves year after year that Showpony and J\u00e4germeister are a rock-solid combination.<\/p>","protected":false},"featured_media":2351,"template":"","meta":{"_acf_changed":false},"class_list":["post-2350","case","type-case","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/showpony.nl\/en\/wp-json\/wp\/v2\/case\/2350","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/showpony.nl\/en\/wp-json\/wp\/v2\/case"}],"about":[{"href":"https:\/\/showpony.nl\/en\/wp-json\/wp\/v2\/types\/case"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/showpony.nl\/en\/wp-json\/wp\/v2\/media\/2351"}],"wp:attachment":[{"href":"https:\/\/showpony.nl\/en\/wp-json\/wp\/v2\/media?parent=2350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}