{"id":2918,"date":"2025-12-04T18:26:57","date_gmt":"2025-12-04T16:26:57","guid":{"rendered":"https:\/\/staging.showpony.nl\/?post_type=case&#038;p=2918"},"modified":"2025-12-05T16:11:22","modified_gmt":"2025-12-05T14:11:22","slug":"passoa-beach","status":"publish","type":"case","link":"https:\/\/showpony.nl\/en\/case\/passoa-beach\/","title":{"rendered":"Passo\u00e3 Beach"},"content":{"rendered":"<h2 data-start=\"1112\" data-end=\"1129\">The challenge<\/h2>\n<p data-start=\"1130\" data-end=\"1384\">Introducing a new flavour at a festival is one thing. But building a complete brand world that brings together atmosphere, activation and culture? That required guts, creativity and a 360-degree approach. Passo\u00e3 wanted more than a stand - they wanted an experience.<\/p>\n<h2 data-start=\"1386\" data-end=\"1404\">The implementation<\/h2>\n<p data-start=\"1405\" data-end=\"1783\">Showpony designed, produced and hosted the entire Passo\u00e3 Beach area. We built a custom stage together with our friends from Neefsteef, provided a non-stop line-up of 27 DJs, and staffed the bars with in-house Showpony bartenders and promoters. Influencers and content creators from our own pool provided reach on socials, supported by an elaborate content plan.<\/p>\n<p data-start=\"1785\" data-end=\"1961\">We also provided branded merchandise, activations with giveaways, an on-site videographer and photographer, and a crew that kept the energy high - even when it rained.<\/p>\n<h2 data-start=\"1963\" data-end=\"1981\">The result<\/h2>\n<p data-start=\"1982\" data-end=\"2254\">A packed area, thousands of cans, hundreds of social posts, and a vibe that echoed long after. Passo\u00e3 Beach proved that brand activation and fringe programming can go together effortlessly. From deal-making to show - everything was conceived, produced and executed by Showpony.<\/p>","protected":false},"featured_media":2922,"template":"","meta":{"_acf_changed":false},"class_list":["post-2918","case","type-case","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/showpony.nl\/en\/wp-json\/wp\/v2\/case\/2918","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/showpony.nl\/en\/wp-json\/wp\/v2\/case"}],"about":[{"href":"https:\/\/showpony.nl\/en\/wp-json\/wp\/v2\/types\/case"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/showpony.nl\/en\/wp-json\/wp\/v2\/media\/2922"}],"wp:attachment":[{"href":"https:\/\/showpony.nl\/en\/wp-json\/wp\/v2\/media?parent=2918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}