BOOKING.COM HEADQUARTERS OPENING

After numerous successful events for Booking.com, Showpony was given the honour of collaborating on a historic moment: the opening of its new global headquarters right next to Amsterdam Central Station.

Our team of Brand Ambassadors were on the front line to give employees, stakeholders and visitors an unforgettable first impression. From check-in to tours, from gift shop to cloakroom - our people made everyone feel right at home in the new chapter of Booking.com.

The energy was palpable: hospitality, organisation and personality in one smooth flow.

7000+
employees welcomed to new HQ
100%
guest satisfaction during opening weeks
50+
Fire Ambassadors actively deployed by day
500+
guided tours provided by Brand Ambassadors in the first week

The challenge

A nine-storey building, thousands of visitors and tight schedules - how do you keep it warm and human? By putting personal contact centre stage. Our teams welcomed guests with flair, helped with logistics processes and kept up the pace without losing the smile.

The implementation

With more than 50 Brand Ambassadors each day, we provided a 360° experience: welcome rituals, tours, service points and brand presentations. Every contact moment was carefully planned as well as spontaneously delivered.

The result

The opening of the Booking.com headquarters became a week full of energy, pride and connection. A great moment for the brand - and an experience that felt like coming home.

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