The challenge
How do you make a festival unforgettable, even beyond the mainstage? By creating peripheral programming that is just as memorable as the line-up. OH MY! gave us the confidence and space to make this happen. From logistics to creativity, we had to arrange everything smartly without disrupting the flow of the festival.
The implementation
In 2019, we provided dancing parade groups, pink gorillas and eye-catching Showpony hosts. In 2022, we went even bigger, with a life-size Pacman Maze, custom mascots, stick-on tattoos and our own OHMY smiley entertainers. We turned the lockers into an experience and had hosts walking around with polaroids, tattoos and karaoke invites. Everything to give visitors an extra layer of experience - without it feeling forced.
The result
OH MY! became more than just a music festival. Deploying fringe programming as a serious brand experience created a venue where something was always happening. With high engagement, visual recognition and thousands of visitors who came not only for the music, but also for the vibe. And Showpony? Who became the face of everything happening between the stages.
