Showpony.Agency is the creative hub where micro influencers, creators, models and actors come together for photo shoots, UGC, film and brand activations.
We are the bridge between brands and authentic creators. Real people, real stories, real impact. With our community of over 2000 real people, we bring talent and brands together in one place: from viewing portfolios and planning assignments to castings, briefings, contracts and reports. All conveniently in one digital platform.
In an age of AI, fake influencers and deepfakes, we radically choose real. Because people don't talk to brands, they talk to people. Showpony.Agency makes that connection.
Micro-creators deliver higher engagement, better credibility and lower Cost Per View. They build niche communities where recommendations really land-crucial as traditional ads (Meta/TikTok) become more expensive and less predictable.
Our strength lies in the mix of live people-power and creator-driven content. From one community and one platform, we deliver everything a brand needs to really stand out. Whether you are looking for hosts for a festival stage, models for your campaign or micro-influencers to spread your story: Showpony takes care of it.
We work for creative agencies like Cool Creative and Life Hunters, for content creators like Scrambled, for production houses like MediaMonks as well as directly for brands like Passoã, Jägermeister and Nike. From niche creators to global brands - Showpony connects the right people to the right projects.
Our network consists of models, actors, photographers and UGC creators, all carefully classified by skills. This way, clients always find the right match. With a strong value proposition and access to major brands, we ensure that creators not only find work, but also grow in visibility and experience.
Within the Showpony community, you will find a large number of micro-influencers (10k+ followers) with real niches and engaged followers. We list, manage and connect them to brands. Thanks to our broad network, we are also in direct contact with BNs, big influencers and their managements. This allows us to act as an intermediary and charge agency fees on total sales.
From briefing to result in 7 streamlined steps. Transparent, efficient and fully digital.
client portal
A private portal where everything comes together: placing orders, communicating directly with creators and models, or just connecting with our project managers. Browse through portfolios or request personalised casting videos.
briefing & goals
Sharpen your briefing and KPIs (reach, engagement, content bank, sales uplift). We secure target audience, brand guardrails and strategy so your activation is on point from the start.
shortlist
From our community of 2000+ creators, we select the best match on niche, tone and proven output. No noise, just the right people. You choose who you want live.
contracting & compliance
Everything arranged in one flow: NDAs, licensing, #ad/#spon checklists and buyouts calculated automatically. Digital signing makes the process fast and error-free.
Deliverables & codes
Instant insight into all output. Think automatically generated UTMs, coupons per creator and a content calendar that makes your campaign clear.
Content & evidence
An upload centre where all content comes together, with verification of links and logging of IRL activity. This way, you can be sure that everything is delivered and validated.
Dashboards & learnings
Live dashboards with KPIs, attribution by creator and export-ready reports. Measure, know and learn - immediately usable for the next activation.
Our edge lies in the mix of real life activations (festival stages, pop-ups, field marketing) with creator content. What happens offline, we transfer directly to online: an IRL-to-social content machine that turns live moments into social formats, UGC and performance.
Every Showpony first goes through a personal intake, where we score on core values, appearance and skills. This is how we build a close-knit community. We host our own hubs such as Showpony x PDT (Jimmy Woo) and Showpony Social Club (ADE). We also launch our own products-from sportswear to condoms-that act as a playground for branded content.
The Showpony Agency Platform covers the entire flow: from briefing and shortlisting to contracting, content and reporting. With evidence gallery, UTM/coupon attribution, licensing/whitelisting and live dashboards (reach, engagement, plays, CPV, ROAS). Loyalty and referral tracking are seamlessly integrated. And on top of the platform, you get the full 360° agency service you expect.
The Showpony Agency Platform covers the entire flow: from briefing and shortlisting to contracting, content and reporting. With evidence gallery, UTM/coupon attribution, licensing/whitelisting and live dashboards (reach, engagement, plays, CPV, ROAS). Loyalty and referral tracking are seamlessly integrated. And on top of the platform, you get the full 360° agency service you expect.
Real people, real quality control: every Showpony is screened and selected, something that rarely happens in the world of flex and creators. Thanks to our staffing pool (hosts and performers) combined with creators, we offer speed, credibility and affordability. And with our own network of 2000+ people and our own platform, we are independent and agile.
Since day one, we have been a collection of people. We started as a casting agency for hosting, field marketing, hospitality, models and actors. Everyone in the community has been personally intake/casting and vetted for core values, representativeness, character and appearance. That level of quality control is rare-and exactly why our campaigns work.
In 2025, we combine that people quality with digital clout: People for content. We still deliver everything a classic casting agency delivers-and all the people & services for complete digital campaigns.
Community members
2K+
orders per year
500+
range
10m+
satisfied customers
500+
