From idea to concept
Everything starts with the briefing. What does the brand want to convey? What should the audience feel? From that starting point, together with the client, we build a creative concept that is right in every detail - from outfit to attitude.
We think about the experience, the flow and the interaction. No standard script, but a story that fits the brand and the target group. Our team knows exactly how to translate a message into an experience that sticks.
The right people in the right place
A strong concept stands or falls with the right people. That is why we select our hosts and models not only on looks, but especially on energy, charisma and timing.
For each project, we put together a team that perfectly matches the atmosphere of the event. We brief, train and coach until everyone knows: this is what we want to radiate. Whether it's an intimate brand activation or a large-scale festival - we make sure it's right down to the last detail.
On the floor: where everything comes together
The moment the doors open is where the magic begins. Our hosts know how to fill a space with positivity, how to make people feel welcome and how to personalise a brand.
Whether it is a premium brand activation, a tech event or a fashion show: the execution is always tight, but never rigid. Flexible, enthusiastic and authentic - that's the Showpony vibe.
After the applause: reflection and growth
After each event, we evaluate with our clients. What worked well? What could be improved? This is how we hone each project and keep innovating.
We believe that brand activation is people work - and that people make the difference. That is why we continuously invest in training, community and development
