APEROL SPRITZ SUMMER TOUR

Aperol and summer go hand in hand, and we brought exactly that to life with a nationwide tour of the sunniest spots in the Netherlands. With a striking orange parade, we travelled along terraces, festivals and beach clubs to give everyone the ultimate perfect serve of Aperol Spritz. From production to activation, Showpony delivered the complete picture.

Our teams created a striking, fresh experience that instantly lifted the mood everywhere. Whether we were surprising a terrace, floating a raft on Lago Lago or cooling down a full festival with an ice-cold Spritz, Showpony provided the energy, flair and personal vibe that Aperol is known for.

2.000+

Miles across the Netherlands on the Summer Tour

Terraces visited with the Aperol parade

The challenge

How do you bring a summer drink to life in places that all have their own atmosphere, pace and audience? By thinking big, switching flexibly and putting the same warm, sunny Aperol experience everywhere. From logistics to styling, every part had to be perfect.

The implementation

Showpony took on the entire production: from custom Aperol styling and eye-catching activation props to hosting, bars and festival concepts. Our teams stood on terraces across the country, handled activations at Lago Lago and Smerrig Festival and ran a complete Aperol area at Solar Weekend with bars, entertainment and an iconic bamboo dome. All on brand, all with flair.

The result

A summer full of energy, colour and connection. Aperol was visible and tangible everywhere, with thousands of people experiencing a moment of sun, music and refreshment. A tour that stuck and a season in which Showpony once again showed that we can build campaign experiences from concept to execution.