CISCO LIVE TECH FAIR @ RAI

Europe's largest tech fair, Cisco Live 2023, marked Showpony's biggest job to date. Commissioned by Cisco, world leader in internet infrastructure, we ensured a smooth experience for over 20,000 international visitors.

With a daily team of 450 Showponies, we took over the entire venue. From registration and hosting to hospitality and support during the closing tech festival. Every contact moment was tightly organised, human and on-point.








20.000+
visitors from more than 50 countries
450
Show ponies deployed per day
5+
days of full occupancy in the RAI
1
spectacular festival to conclude

The challenge

A conference of this scale requires overview, speed and complete control. With thousands of visitors a day, dozens of zones and a tight programme, there was no room for error. Cisco was looking for a partner who could fully carry the operation.

The implementation

Showpony supplied 450 team members every day, manning the entire RAI complex. Think registration counters, info points, VIP hosting, technical support and production of the closing festival. Even in the most remote corners of the venue, a Showpony was on hand to help. All fully briefed, styled and aligned to Cisco's international standard.

The result

Cisco Live became a flawless, energetic and warm experience. The collaboration between Showpony, Cisco and George P Johnson's event team proved that you can remain personal and welcoming even on a global scale. Showpony has now been preferred partner for this event for three years in a row.

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