JACK DANIELS EASTER POP 2023 / 2024

Paaspop and Jack Daniels are a match made in rock. For two editions in a row, Showpony coloured the festival grounds black, white and full of attitude. With two iconic Jack Daniels outlets, we brought the brand's energy to life. From the festival premiere of Jack Daniels & Coca Cola Ready to Drink in 2023 to the return of the legendary Jack Daniels Stage, our teams made sure no one could ignore Jack.

Dressed in custom-designed Showpony x Jack Daniels outfits, our people created just the right vibe: raw, spontaneous, welcoming and full of power.

festival editions of Paaspop fully hosted

20+

Show ponies active on outlets by edition

2000

persons capacity on the Jack Daniels Stage

Jack Daniels outlets simultaneously rotating on site

The challenge

Paaspop is big, fast and always on the move. How do you maintain the signature Jack Daniels look while serving thousands of visitors a day? By combining strong teamwork, a recognisable look and a smooth flow at both outlets.

The implementation

Showpony ran both the Jack Daniels Truck and the iconic Jack Daniels Stage. In 2023, we served Jack Daniels & Coca Cola Ready to Drink at a festival for the first time. The stage was revived with live acts, a capacity of 2,000 visitors and a steady stream of festival-goers. Our teams, recognisable in full on-brand attire, provided service, atmosphere and tightly organised bars.

The result

Jack Daniels was unmissable at Paaspop. With full stages, banging activations and a highly visible brand moment, Showpony showed how to take a festival experience to rockstar level. A success that was reaffirmed in both 2023 and 2024.