The challenge
How do you ensure an iconic brand stays relevant every year in a crowded event landscape? By constantly innovating without losing the core. From nightlife to festival grounds, Jägermeister always had to feel recognisable, surprising and personal.
The implementation
Showpony developed and activated several signature formats. We designed the SAN award-winning Karaoke Booth, toured Dutch cities with City Attacks and made terraces and nightlife buzz with polaroids, chains and shots. At the same time, Jägermeister FM travelled to the biggest festivals with its custom mobile podcast studio, where our team took care of hosting, atmosphere and the perfect serve of the Berlin Mule. From décor to production and outfits to crowd engagement, everything was on brand and fully executed by Showpony.
The result
Jägermeister was not only seen, but experienced. The activations attracted crowds, created recognisable moments and built a lasting fan base in nightlife and festival culture. A long-term collaboration that proves year after year that Showpony and Jägermeister are a rock-solid combination.
