The challenge
KFC was looking for a team that could deliver not only on looks, but also on character. The images had to exude fun, accessibility and the familiar cravings - all in a believable, urban style.
The implementation
Showpony provided full casting and guidance to the creative team. Our models and extras provided flair, expression and energy in the image. With a diverse and representative team, we powerfully portrayed KFC's products in the 2023 and 2024 image campaigns.
The result
From crispy chicken to crispy visuals. The collaboration resulted in a series of campaigns that reinforce KFC's brand feeling and can be widely used in marketing, socials and ads. Finger lickin’ good? Absolutely.
