SPORTCITY ELECTION CAMPAIGN 2023

SportCity made September a campaign not soon to be forgotten. With a nod to the elections, our promo team travelled all over the country to make the Netherlands healthier, fitter and happier. From BBB Belly Buttocks Legs to PVV Poweryoga For Friends and CU Cappuccino Hour, at SportCity you did not have to choose. Everything was possible, everything was allowed, and we brought it directly to people on the street.

For a month, our Showponies were the campaign's sporty calling card. Fit, energetic and recognisable in bright yellow SportCity cars, the team went out to surprise passers-by with offers, activations and of course: bananas.

cities visited

100+

promo moments spread across the Netherlands

10+

bright yellow SportCity cars

The challenge

How do you activate a national campaign at street level without losing the energy? By combining sportsmanship, humour and recognisability in every contact moment. SportCity wanted to be visible, approachable and fun during the busy election period.

The implementation

Showpony deployed a fit and representative promo team that toured all over the Netherlands for a month. Our teams drove in striking yellow SportCity cars, handed out flyers and bananas, spoke to people and gave the campaign a human face. With humour, energy and a good dose of sporty vibe, we brought the message to life in 20 cities, exactly as SportCity had envisioned.

The result

The campaign was widely noticed, appreciated and most importantly: felt. SportCity gained street visibility, energy in the community and direct activation around their September offers. A campaign that showed exactly how powerful a clever creative can be when Showpony brings it to life.