Showpony is Your Full Service People Agency, the nicest people in the nicest places. From our community of more than 2,000 creative, extroverted and diverse talents, we match brands and events with the right people. We have the best people for brands, events & content. Showpony is also a marketing powerhouse specialising in experiential marketing with accompanying social campaigns.
Our impact is reflected in the data. From thousands of active members to hundreds of commissions a year, the Showpony community is growing and moving with the biggest brands and events. Behind every figure is a story of creativity, energy and real connection.
Community members
2K+
orders per year
500+
range
10M+
satisfied customers
500+
Showpony was founded in 2009 by Josje van Hagen. With a background in hospitality, TV and casting, she built a unique agency where creative talent and brands come together. What started with one assignment for Bacardi grew into a household name in the Netherlands and Belgium.
In 2018, Gino Louman joined, with his background in events and music, which ensured rapid growth and diversification.
Despite setbacks during the pandemic in 2020, Showpony managed to quickly adapt, rebuild and has since tripled in size and grown into the bold, multi-disciplined agency it is today.
Charlotte van de Loo
Senior Brand Manager Aperol & Crodino at A BRAND NEW DAY
Ellis Pronk
People coordinator at The Food Line-up
At Showpony, we believe in inclusiveness and diversity. Anyone can feel at home here, as long as you bring the energy and charisma that befits a Showpony: creative, extroverted and full of character. It's not about pigeonholes or backgrounds, but about the vibe you bring. Together, we create a community where everyone can be themselves and where we strengthen each other.
No facades and no bla bla. For us, it's all about authenticity: being able to be yourself, with all your uniqueness and individuality. We work with trust and transparency, both towards our community and our clients. That makes working with Showpony open, human and reliable.
From festival to photo shoot, from event to campaign: Showponies are always ready. We switch quickly, respond to what is needed and adapt effortlessly to any situation. Flexibility is in our DNA - and that means you can always count on the right match, no matter how last minute or large-scale the challenge. Showponyhas 100% delivery guarantee, so
Our office team is young, energetic and full of character. A close-knit core forms the basis, supplemented by part-timers, interns and creative freelancers who together provide fresh ideas and extra strength.
Josje
Founder & CEO
gino
CCO
Roderick
Sales Manager
Emma
Project Manager
sophie
Stylist
Thirza
Junior project manager
Pedro
Junior project manager
Volkan
Finance
Harley
Warehouse & Activations Manager
Alaia
Creative
ALINA
internal
James
Mascot (French bulldog)
James
Mascot (French bulldog)
Become part of the Showpony crew. We are looking for new talents who bring energy, guts and creativity to create the coolest projects together.
Showpony is your full service people agency. From hundreds of hosts and hospitality professionals to creative makers and storytellers, we bring the right people together to make your brand or event pop. Besides our people, we also think along with you about the organisation and creative interpretation. One partner, endless possibilities - always with the energy and quality that makes Showpony unique.
Our community is a close-knit group of creative, extroverted talents who inspire and empower each other.
For companies, that means: access to a pool of people who are not just doing their job, but are really part of a brand experience.
For talent, it means being part of a community where work, friendship and lifestyle come together.
