The challenge
How do you tell one brand story at eight completely different venues, without losing strength or consistency? Jägermeister wanted to give each venue its own character, without losing the common thread. Showpony was given the task of translating that balance into décor, atmosphere, entertainment and hosting.
The implementation
We created a unique setting for each venue that matched both the programme and the Jägermeister essence: bold, iconic and energetic. From conference rooms to dinners and evening shows, we took care of everything from styling and decorating to team deployment, artists and production planning. Every moment was designed to surprise, connect and empower.
The result
A three-day brand experience in which Jägermeister took centre stage, without becoming predictable. Guests travelled through a series of total experiences that together allowed the brand to speak in new ways. Showpony proved once again how to use creativity and direction to personalise an international event down to the last detail.
